Being a solo startup founder is harder than I thought. For the last year or so I put thousands of hours here and there, letting my “common sense” define priorities: many hours developing new models, improving the site, making renders and animations, working on SEO, adjusting marketing campaigns and tons of other activities, but never had a clear path or some root from which to base an agenda for the medium to long term growth.

me with my sisters dog

Tried Kimba, a 4-legged management consultant but that didn’t work out, he only knows the path to the food bowl

Lately I’ve been looking for that path. One that allows me to work hard trusting it’s getting me closer to my goals. But what goals? ok, I figured that’s a good place to start. My personal goal is to keep working, watch it grow, and live nomadic from it, but that’s not the goal that helps define the agenda of the company so after reading about management best practices I decided to start from a mission statement and follow defining objectives, a strategy, indicators and an agenda.

So… what do I want to add to this world? Turns out it’s pretty clear to me… I love the concept of digital fabrication because it has the potential to improve the world by connecting everyone with every designer and highly tailored and innovative products while ending the need for overseas shipping, and favoring local makers no matter the geographic location. Sum all that up, add a poetic vibe and say hello to’s mission:

Advancing Digital Fabrication – Make the world a little better by expanding access to highly innovative products, regardless of distance and borders.

What do you think? do you share my view on the benefits of digital fabrication? Let me know here.

Liked this post? you may also like my first ever post: Hello & Welcome!.


  1. Frederic Ridley on 2021-10-09 at 4:00 PM

    Yeah been there too. It’s not necessary for a company to have an altruistic mission but it’s nice to have one and I agree yours is indeed compelling. Congrats and keep it up.

    • Javier on 2021-10-09 at 7:37 PM

      Thanks man! yes I know but this digital fabrication / fablabs movement resonates with me so much it’s an awesome opportunity to work not only for me but for something bigger. It’s kind of double the motivation!

      • Juan Azcurra on 2021-10-10 at 5:14 PM

        Muy buena misión, comparto plenamente. Por acá esperando con ansias el lanzamiento del cockpit. Saludos desde Quito!

        • Javier on 2021-10-11 at 9:36 AM

          Hola Juan! Ya de vuelta trabajando en eso, en estos días mando nuevo update. Gracias y saludos desde Montevideo!

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